Page 6 - CCD-Mag-Summer-Fall-2020
P. 6

                                  We're All in this Together...
 "We’re All in this Together..." And together we can build mountains of new business. CCD Magazine helps those in the A/E/C industry to refresh previous business introductions, and solidify current business partnerships through technology integration and printed media campaigns.
We have all been kicked into high gear to establish working from home communications with most in-person meetings unfortunately put on the back-burner. If it wasn't before, it sure is a digital world now with many exhausting their use of email blasts and social media efforts. Unfortunately, this also means your intended email recipient or social media follower is most likely getting an influx of competitor advertisements and unsolicited emails. This results in the chance your post will remain unseen, passed-by and/or email message unread.
So how can we gain new business, increase the flow of traffic to our
websites, and obtain more followers in this highly competitive digital world? Combining your digital marketing campaign with a print media campaign CCD Magazine is the ultimate game changer.
Digital Technology has Actually Helped "Print Say More"
If you think print media is a static medium, think again. Smart marketers and some of the most successful print advertisers know how to integrate digital technology into their print ads. Here are just a few ideas YOU can use in your next print marketing campaign with CCD Magazine to get the best ROI.
1. QR Codes: Make your print media materials more interactive. A great way to draw your target market to a webpage or a website to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding. See CCD Mag code below.
2. Infographics: Format your firm's graphs and statistics as an infographic.
Infographics help you to reach your target audience in visually appealing/ memorable way. Include a URL link on your ad to the digital copy of your infographic online so that it can be shared by your target audience.
3. Social Media: Include your social media icons and tags on your ad.
Post engaging content online that reinforces your printed message.
Put the "Print Says More" Strategy to Work
Maintaining visibility in the A/E/C marketplace is extremely important. A simple hand-shake or visit over coffee is not memorable enough on its own. It is the follow up communication and the visual repetition that counts. How do you obtain "visual repetition" for your company? Start by using the three tactics listed above in your new or current multi-ad, print campaign with CCD Magazine. The more frequent the ad placement, the more your ad will be seen by our 10,000+ A/E/C industry subscribers/readers. Resulting in your company's name, its service and/or prodcut being embossed into the memories of those you wish to work with on future projects.
Mike Branigan
President and Publisher
Polly Emmons
Associate Publisher/Editor Layout and Design
Contributing Writers/Reporters:
Sean O’Keefe,and Paul Suter
Photography:
Nancy Bell
Accounting and Administration:
Nancy O. Branigan
Print Production:
Publication Printers
Subscription email: mike@ccdmag.com Subscription $40.00 per year in the USA
Postmaster: Send address changes to: Colorado Construction & Design, Inc., 8622 W. Warren Dr., Lakewood, CO 80227-2343
Contents copyright © 2020 by Colorado Construction & Design, Inc. Special permission is required to reprint anything that appears in Colorado Construction & Design. No responsibility is assumed for unsolicited materials.
Colorado Construction & Design obtains its information from sources believed to be reliable. However, Colorado Construction & Design, Inc. does not guarantee the accuracy of any information, and is not responsible for errors or omissions.
  Sincerely,
Mike Branigan, Publisher Tel. 303-914-0574
Email: mike@ccdmag.com
Polly Emmons,
Associate Publisher/Editor Email: polly@ccdmag.com
 6 | Colorado Construction & Design
www.ccdmag.com | news@ccdmag.com
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