The Aurora Highlands Celebrates Multiple Wins at The National Association of Home Builders Awards
Aurora, CO (February 27, 2025) – The Aurora Highlands once again emerged as a standout at the National Association of Home Builders (NAHB) “The Nationals” Awards, held in Las Vegas Tuesday evening. The community was honored with the prestigious Gold Award for Best Use of Technology for its broker app, in addition to securing a Silver Award for Best Radio Commercial for its model home tour and “Market in the Alley” campaign. As the nation's most significant competition celebrating the achievements of new home sales and marketing professionals and communities, The Nationals recognized The Aurora Highlands for its forward-thinking and community-focused initiatives.
Innovative Aurora Highlands Broker App
The Gold Award-winning broker app was designed to streamline the home-buying experience by providing real estate agents with exclusive early access to events, homesites, builders and amenities. With more than 600 users and rave reviews, this innovative tool, available in the Apple Store and Google Play, features real-time updates, interactive 360-degree tours, an interactive map, details on the development's award-winning public art program and seamless communication between brokers and prospective homebuyers. By boosting broker engagement and loyalty, it has set a new industry standard, making it easier than ever for brokers to navigate the purchasing process while showcasing The Aurora Highlands' unique offerings.
Best Radio Commercial Award
In addition to the Gold Award, The Aurora Highlands also secured a Silver Award for Best Radio Commercial, which highlighted the success of the model home tour and “Market in the Alley” July 2024 promotion. This campaign offered homebuyers a chance to win $5,000 towards a down payment by touring 34 stunning model homes, while a lively local event featuring artisans, food and live music boosted community engagement. A robust marketing campaign amplified its impact, driving foot traffic and excitement, and the award-winning radio spot captured the essence of The Aurora Highlands’ vibrant lifestyle and dynamic atmosphere.
“It is an incredible honor to be recognized at The Nationals,” said the Managing Principal, Carla Ferreira of The Aurora Highlands. “Our team is committed to innovation, whether through technology or creative marketing and these awards are a testament to our dedication to providing an unparalleled homebuying experience.”
Aurora Highlands Best Community of the Year
These latest accolades add to the growing list of recognitions for The Aurora Highlands. At the most recent Denver MAME awards, hosted by the Home Builders Association of Metro Denver, the community was honored with several prestigious awards, including Community of the Year for the first time, solidifying its reputation as a transformative force in the Denver Metro Area. Hogan Park at Highlands Creek was also named Best Community Amenity Feature for the second consecutive year, recognizing its awe-inspiring public art installations and welcoming community space. The community also earned seven additional awards, including Best Use of Technology for its broker app.
Arts & Business Partnership Award
The community’s signature Hogan Park at Highlands Creek was also recognized with the 2024 Arts & Business Partnership Awards by the Colorado Business Committee for the Arts (CBCA) and was recognized with the Arts + Business Connection award from the Aurora Chamber of Commerce. The Aurora Highlands’ award-winning legacy also includes last year’s prestigious Gold Award for Best Community Amenity honoring Hogan Park at Highlands Creek at The National Association of Home Builders Awards, along with multiple Silver Awards, further demonstrating the community’s excellence in design, marketing and innovation.
As the heart of The Aurora Highlands, Hogan Park at Highlands Creek spans 100 acres, seamlessly blending natural beauty with cultural enrichment. While its “Art in the Park” program is well underway, future plans for the park include performance spaces and future recreational features, offering a dynamic gathering place that embodies the Colorado lifestyle.
As The Aurora Highlands continues to evolve, these awards serve as a beacon of the community’s excellence and innovation in creating spaces that enrich lives and foster connections. The team looks forward to building on this success and to further enhancing the vibrant community that so many call home.
Read more about The Aurora Highlands...
About The Aurora Highlands: Located between the mountains and the plains, The Aurora Highlands 4,000-acre master planned community expands the metro area to the east near DIA. The community will feature every category of housing from attached to multi-family and single-family residences, providing people with more than 12,500 housing units. The community will also incorporate Colorado’s active lifestyle with recreation centers and over 21 miles of trails, 12 neighborhood parks and 20 pocket parks. Hogan Park at Highlands Creek in particular will feature public art installations, performance plazas, climbing walls, a zip line, embankment slides and gardens in its nearly 100-acre space. Aurora Public Schools will also build four new schools in the community, the first of which opened in 2023.