Wayfair to Open 140,000-Square-Foot Flagship Store at Denver’s Shops at Northfield
Wayfair has announced plans for a 2‑story, 140,000‑square‑foot flagship retail store at The Shops at Northfield in Denver, marking the company’s first Mountain West location and one of its largest physical showrooms to date. Set to open in late 2026, the immersive store will feature 19 departments spanning furniture, housewares, mattresses, and décor, along with in‑store design services and an on‑site café called “The Porch.”
"As we expand our physical retail footprint into new regions across the U.S., we remain focused on delivering an exceptional shopping experience that brings the best of Wayfair to life," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "With our Denver store, we're thrilled to introduce Wayfair to new customers—from our unbeatable selection, to personalized design service and the flexibility to shop wherever they want. Whether browsing the app, visiting us in-store, or finishing up a space at home, we're here to make it easy—and fun—to create a home they truly love."
From setting up a nursery to renovating a kitchen, the store offers inspiration for every stage of life—making it a place where everyone can find something to enjoy together. Guests can also relax at The Porch, an all-day café serving fresh bites and a variety of beverages at affordable prices. Customers can shop and take home many items the same day, while larger purchases such as sofas, shuffleboard tables and dining sets arrive quickly thanks to Wayfair's fast and reliable delivery.
The new store will be precisely located at 8298 E. Northfield Blvd., Denver, CO 80238, within The Shops at Northfield, which is owned and managed by Stockdale Capital Partners, a private equity firm based in Los Angeles. The Shops at Northfield is one of Denver's most visited open-air shopping destinations, located at the heart of the Central Park community.
"We're thrilled to partner with Wayfair as part of the transformation of The Shops at Northfield," said Jeff Bhathal, co-head and managing director, retail at Stockdale Capital Partners. "This collaboration is a key step in reimagining the center into a dynamic, pedestrian-focused destination that better serves the Denver Metro area. Together, we're creating a place that reflects the energy, innovation, and growth of this vibrant community."
The lease transaction was represented by Erik Christopher, with Tami Lord and Tony Pierangeli at SRS Real Estate Partners, and Matt Curtin with Newmark.
Wayfair made its brick-and-mortar debut in May 2024 with a large-format store at Edens Plaza in Wilmette, Illinois. Following the success of that location, the company is ramping up its physical retail growth. Alongside a newly announced store in Denver, Wayfair has plans to open at The District at Howell Mill in Atlanta by 2026 and at Ridge Hill in Yonkers, New York, in early 2027. (Ridge Hill is an open-air shopping destination located roughly 18 miles from Manhattan.)
Key Team Members: The project is a collaboration between Wayfair and property owner Stockdale Capital Partners, with leasing handled by SRS Real Estate Partners and Newmark. The new store will occupy the former Macy’s space at the regional shopping center, offering customers a hands‑on experience with Wayfair’s extensive product range.
Construction is expected to be completed in late 2026.
About Stockdale Capital Partners: Stockdale Capital Partners is a vertically integrated real estate investment firm headquartered in Los Angeles, CA with a 30-year history of investing in commercial real estate across multiple asset classes throughout the Western U.S. The firm currently manages approximately $2.8 billion in gross assets under management.
About Newmark: Newmark’s company-owned offices, together with its business partners, operate from 165 offices with over 8,400 professionals around the world. Our professionals provide clients with comprehensive local market intelligence and an in-depth understanding of their respective markets.
About Wayfair: Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.9 billion in net revenue for the 12 months ended March 31, 2025 and is headquartered in Boston, Massachusetts with global operations.
