A new fast-casual dining concept has arrived in Denver’s as Whole Sol recently opened at 1735 Chestnut Place on the northwest end of the Union Station development area. Whole Sol is the brainchild of owners Phil Dumontet and Alexa Squillaro, delivering a new-to-market “smoothie in a bowl”, composed of various fruits, superfoods, and other blended ingredients and topped with healthy choices like nuts, granola, cocoa nibs, and shaved coconut. Comprehensives consulting services provided by OZ Architecture included naming, positioning, messaging, logo, packaging, signage, and interior design services to help the new brand establish itself.
The design incorporates a clean, fresh aesthetic reflective of the Whole Sol’s list of healthy ingredients, which were informed by Squillaro’s background in nutrition. Soft pink hues and bright pops of teal frame white Caesarstone countertops with blue veining where each bowl is mixed to order. An ombre wall mimics the gradient changes in the smoothies themselves as copper lights and wooden ceiling treatments hover overhead.
In addition to the Denver location, which opened in August of 2018, Whole Sol is opening a Boulder location in September, with both stores built-out by general contractor, Milo Construction Corporation.